Under Armour - I will what I want

Gisele Bündchen knows what it means to live under the microscope, amongst the noise of contradicting opinions.

The negative comments in the video were taken from social media reactions to Under Armour's initial announcement that Gisele would be featured. They point to the fact that athletes and athleticism come in all shapes and forms, not just the stereotypical masculine type that may automatically come to mind. 

Under Armour CEO Kevin Plank said in a statement last month that he hopes that by highlighting female athleticism, the company can appeal more to women.
'There is a new way Under Armour is going to speak to female athletes and create a voice for athletic females,' he said.

Agency: Droga5, New York
Country: USA
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About Laurentiu Mitrea

Perfectionist, Passionate about Digital, eCommerce and Technology, Media Specialist, Web-Freelancer.
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