Dean’s: Mild, not only to Rugged Guys

Idea: Dean’s Whisky is especially mild. 
Creative Idea: The feminine look and feel are designed to arouse the interest of a new target group
and raise awareness of Dean’s Whisky above and beyond its loyal customer base.

Me: I can’t stop laughing....What do you think?

Credits:
Client: Dean’s Whisky
Advertising Agency: Scholz & Friends NRW, Duesseldorf, Germany
Managing Director : Niels Alzen
Creative Director: Alexander Hansen
Art Director: Mario Zaradic
Copywriter: Annika Hüllebrand
Graphics: Sebastian Jahrmarkt
Photographer: Johannes Pöttgens
Managing Director: Raphael Brinkert
Management Supervisor: Bastian Kühl
Junior Account Manager: Melanie Stein
Published: January 2010

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About Laurentiu Mitrea

Perfectionist, Passionate about Digital, eCommerce and Technology, Media Specialist, Web-Freelancer.