Old Spice ... Now Look at Me
Old Spice, from Procter&Gamble, has recently released a series of Manmercials, funny 30-second ads for its new body wash, with the following messages:
- "We’re not saying this body wash will make your man smell into a romantic millionaire jet fighter pilot, but we are insinuating it."
- "Don’t smell like sunsets and baby powder. Smell like jet fighters and punching."
- "What’s better than seeing a hot girl on a beach? Nothing. Nothing is better. Maybe nachos. A hot girl lying on nachos. But that’s impossible. "
“Look at him, now look at me.”
... That’s advertising! And by the way, I’m at my office :)
Credits:
The Manmercials were developed at Wieden+Kennedy, Portland, USA
Executive creative directors: Mark Fitzloff and Susan Hoffman,
Creative directors: Jason Bagley and Eric Baldwin,
Art director: Craig Allen,
Copywriter/art director: Eric Kallman,
Agency executive producer: Ben Grylewicz,
Agency producer: Erin Goodsell,
Audio post production was done at Lime Studios.
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