Calvin Klein’s Spring 2010 underwear collection is being given a push in “Mark Your Spot”, an integrated
advertising campaign featuring four models who tease the camera in their Calvin Klein underwear,
their questionable words deleted with a red X: Kellan Lutz (Emmett Cullen in the Twilight series),
Mehcad Brooks (True Blood), Fernando Verdasco (Spanish tennis player), and Hidetoshi Nakata
(former Japanese football player).
Have a look ...
The Mark Your Spot campaign was developed at Laird & Partners, New York, by creative director
Trey Laird. Still photography was by fashion photographer Mikael Jansson. Digital films
were produced by Darius Khondji. Digital components were developed at Syrup, New York.
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