Bayer in Brazil presented the choices of normal strength Aspirina and the stronger Cafiaspirina
pain killers with a print advertising campaign featuring annoying situations.
Credits:
The Cafiaspirina/Aspirina campaign was developed at Almap BBDO - Sao Paulo
Executive creative director: Marcello Serpa
Creative directors: Luiz Sanches and Dulcídio Caldeira
Copywriter: Marco Giannelli (pernil)
Art director: Ary Nogueira
Advertiser’s supervisor: Maria Luiza Dias
Typographer: José Roberto Bezerra.
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