Girls Look Hot ...
Unilever is promoting Lynx Dry antiperspirant in Australia with an integrated advertising campaign,
including television commercials and an interactive site with the message, “Girls Look Hot Wet. Guys Don’t”.
Credits:
Client: Unilever
Brand: Lynx
The interactive campaign developed at Soap Creative by creative director Brad Eldridge
Copy writer: Alex Bodman
Developers: Jim Boswell and Mark Fennell
Producers: Alice Le and Josh Hunt.
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