TAC - How to plan a funeral
In September 2012 the Transport Accident Commission used Pinterest to teach unsuspecting girlfriends and mothers, ‘How to plan a funeral’.
The campaign encouraged women to share the message, “I’d hate to plan your funeral. Slowing down won’t kill you.”
Campaign: http://pinterest.com/planafuneral/
Credits:
Advertising Agency: Grey, Melbourne, Australia
Executive Creative Director: Michael Knox
Creative Director: Nigel Dawson
Creative: Rohan Cooke
Creative: Laura Petruccelli
Photographer: Louis Petruccelli, Nick Grimsdale, Rohan Cooke, Laura Petruccelli
Point taken! Bookmarked! This is just everything what I was expected… No more! No Less!
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