MINI Cooper - Misplaced Airbag

In Mexico car accidents caused by women while making up and driving are very common. MINI created this campaign to raise awareness among woman drivers, demonstrating that there is a better place to make up than your car.


“There’s a place for everything. Don’t make-up and drive.”

Credits:Advertising Agency: Publicis, Mexico
Worldwide Creative Director: Erik Vervroegen
Executive Creative Director: Héctor Fernández
Creative Director: Jessica Apellaniz, Luis “Madruga” Enríquez

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