Brief: Create a calendar that will make a long-lasting impression of the AOK as not just any health insurance provider, but as a “healthy” health insurance provider.
Creative Idea:
Advertising Agency: Serviceplan, Munich, Germany
Every day you remove one apple from the tube and eat it, thus giving a boost to your health. The rest of the apples in the tube will move up and reveal today’s date on a calendar fastened behind the apples. At the end of the month the tube is refilled with 31, 30 or 28 apples, and the monthly calendar behind the tube is simply replaced.
The calendars hung in AOK branch offices, attracting a lot of attention and getting extremely positive reactions.
I would like to get two or three...
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