Controversial ad ... in Malaysia

First off all, general idea: controversies help advertisements to get noticed. (Think about it!)
Second ... this ad will not work in E.U. countries. Someone said: “Cute at first, nicely styled etc. … But being as it’s Malaysia, cat topping on a pizza may not hold up to second thought.”
Third: The copy and art-direction are closely connected. ("For oven-hot pizzas, call.."). Plus, it is very difficult to understand the concept without reading the copy.

Fourth: … I like pizza hut … with normal topping. What Do You Like?

Credits:
Advertising Agency: Ogilvy & Mather, Malaysia
Executive Creative Director: Daniel Comar
Head of Art: Gigi Lee
Art Directors / Copywriters: Mag’s Lim, Daniel Loo
Designer: Anne Yong

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About Laurentiu Mitrea

Perfectionist, Passionate about Digital, eCommerce and Technology, Media Specialist, Web-Freelancer.