Better Together ...or better Life
Saatchi & Saatchi Sydney revealed this clever ad for Toyota’s Hybrid Synergy Drive. It’s even more clever when you know that the spot
was filmed in a single take, with no special effects.
Better Together, shot in one take, is the end result of ten days of choreography training with two dancers. They were able to rehearse
long enough to get the sequence correct and timed perfectly to fit into 55 seconds, just right for a 60 second commercial.
The spot illustrates the idea that two working together are better than one – a metaphor for the petrol/electricity combo – and I think
it’s a good illustration of True Blue thinking. Hybrid cars are better for the environment, but they also provide immediate benefits for
the people driving them, like fuel savings and increased efficiency.
Acknowledging these advantages to people and planet is just one of the ways we can help to make a better life.
Credits:
Client: Toyota Australia
Agency: Saatchi & Saatchi Australia
Production Company: Stink London
Country: Australia
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