Make awareness among adults - main idea. And also know that not all the ads reflect happines.
The Royal Life Saving Society Australia in Perth launched its centenary year in 2009 with a shock print advertising campaign designed to remind adults about the dangers of mixing alcohol with aquatic activities.
Two print advertisements show a man drowning in a glass of beer, and a woman slumped on the rocks in her glass of vodka and cranberry. “Almost half of all adult drowning deaths involve alcohol. Don’t drink and drown.”
...I promise to come with more ads of this kind.
Credits:
Agency: 303 Group, Perth
Creative director; Lindsay Medalia
Art directors; Richard Berney, Bryan Dennis
Copywriter: Davood Tabeshfar
Producer: Trengove
Photography and retouching: Electric Art.
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